Powered by the BIG12 Framework

Your marketing advisor.
Always on.
Always honest.

Buddy is an AI marketing advisor built for small businesses. He learns your business, builds your strategy, and tells you exactly what to do next โ€” without the agency retainer.

Book a free demo โ†’ Take the free BIG12 Audit
Trusted by businesses across the UK

Marketing advice that actually knows your business

Buddy remembers everything. Your goals, your customers, your competitors. Every conversation builds on the last one.

app.onlinemarketingai.co.uk
B
Buddy
Etta Plumbing
Foundations
BIG12 Audit
Business Brain
My Strategy
Power Offer
Execution
Chat
To Do
Progress
๐Ÿ”” New from Optimise
Google Maps update โ€” affects your rankings
Google Maps strategy
Etta Plumbing ยท Growth Partner ยท Pillar 7
You
How do I get more Google reviews coming in?
B
Good timing on this one. You have 14 reviews right now which is solid but not enough for the volume of jobs you are doing. With Pillar 7 the simplest fix is a text message sent within 24 hours of completing a job. Most customers are happy to leave a review right after a good experience. Want me to write you a message template you can copy and send?
You
Yes please, and what should I say when responding to them?
B
Here is a text you can send after every job: "Hi [name], great to get your boiler sorted today. If you have two minutes, a Google review would really help us out. Thanks, [your name]." For responses, keep them personal and mention the work done. Google reads review responses as fresh content so it helps your Pillar 1 ranking too.
Ask Buddy anything about your marketing...

From audit to execution in three steps

01
Take your BIG12 Audit
A 10-minute snapshot across all 12 marketing areas. You see exactly where you are strong, where the gaps are, and what to tackle first. Buddy uses it as your baseline.
02
Build your Business Brain
Through conversation, Buddy learns your positioning, your ideal customers, your goals and your competitors. Every chat adds to it. He never asks you the same thing twice.
03
Agree your strategy
When Buddy knows enough, he helps you agree a clear north star. Your positioning, who you are for, and your Power Offer โ€” the thing that makes saying yes feel like a no-brainer.

Everything your marketing needs. Nothing it does not.

Buddy is not a generic AI. He knows the BIG12 framework, he knows your business, and he gets more useful the more you use him.

๐Ÿง 
Business Brain
Buddy builds a living profile of your business through conversation. Goals, customers, competitors, pricing. He never forgets.
๐ŸŽฏ
Your Strategy
A clear agreed north star. Positioning, target market, USP, 90-day focus. Built with Buddy, owned by you, revisited whenever the business evolves.
โšก
Power Offer
Four different offers built from your business data. A one-liner you can put on your homepage tomorrow. The thing that makes customers say yes.
๐Ÿ“‹
BIG12 Audit
A scored report across 12 marketing pillars with a visual radar chart. Your before picture. The baseline everything else is measured against.
๐Ÿ“ˆ
Progress Tracking
See what you have built. BIG12 coverage map, actions completed, momentum score. Connect GA4 and Buddy tracks your actual traffic and leads.
๐Ÿ”—
Platform Connections
Connect GA4, Google Search Console, HubSpot, and more. Buddy reads your real data and gives advice grounded in what is actually happening.
๐Ÿš€
Sprints
Pick any of the 12 BIG12 pillars and sprint on it. Focused actions, guided by Buddy, with a defined outcome at the end.
โœ…
To Do
Every Buddy conversation generates real actions. They land in your To Do list, organised by pillar, ready to tick off as you go.
๐Ÿ”
URL Reading
Paste your website or a competitor URL into chat. Buddy reads the actual page and gives specific feedback on what is working and what to fix.

12 pillars. Complete marketing coverage.

Buddy knows all 12 areas deeply. He knows which ones to focus on first for your specific business.

01 Website & SEO
02 Social Media
03 Content Marketing
04 Email Marketing
05 Lead Generation
06 Paid Advertising
07 Reputation & Reviews
08 Video Marketing
09 PR & Partnerships
10 Analytics & Data
11 AI & Automation
12 Brand & Positioning

Simple pricing. No surprises.

Setup fee covers onboarding and configuration. Monthly fee keeps Buddy current, connected, and improving.

Growth Partner
ยฃ99
per month
+ ยฃ499 setup fee
  • โœ“
    Full Buddy AI advisor
  • โœ“
    BIG12 Audit and strategy
  • โœ“
    Business Brain and Power Offer
  • โœ“
    GA4 integration
  • โœ“
    Unlimited conversations
  • โœ“
    Monthly BIG12 updates from OYM
Get started
White Glove
ยฃ249
per month
+ ยฃ999 setup fee
  • โœ“
    Everything in Managed Growth
  • โœ“
    Full platform stack connected
  • โœ“
    Monthly review call with OYM
  • โœ“
    Proactive alerts and insights
  • โœ“
    Custom Sprint programmes
  • โœ“
    Direct access to Stuart and team
Get started

Real businesses. Real results.

"Buddy told me things about my own business I had not been able to articulate myself. The Power Offer alone was worth the setup fee."

EP
Etta Plumbing
Trades & Home Services, Derbyshire

"We have tried a few AI tools and none of them remembered what we had discussed before. Buddy builds on every conversation. It is a different product entirely."

CF
Croots Farm Shop
Farm & Hospitality, Derbyshire

"The BIG12 Audit was the honest conversation about our marketing we had never had. The radar chart made it impossible to ignore the gaps."

AG
All Good Group
Hospitality, Multi-site
Built by
Optimise Your Marketing
18 years of marketing expertise, baked into every conversation.

Ready to meet Buddy?

Book a free 20-minute demo and we will show you exactly what Buddy can do for your business. Or start with the free BIG12 Audit if you are not quite ready to talk.

Book a free demo โ†’ Take the free BIG12 Audit

No commitment. No credit card. Just a conversation.